Quantcast
Channel: Tinder
Viewing all 600 articles
Browse latest View live

Tinder launches its first-ever video ad to promote Bud Light's fake party town

$
0
0

BWTinder

You can now swipe right for Bud Light. 

Tinder is testing out its first-ever native video ad through a partnership with Bud Light to promote the beer's fake party town, Whatever, USA. 

Tinder users who swipe right when they find Bud's Whatever, USA, profile will be able to enter to win an invitation to the beer-soaked weekend (last year's revelry took place in Crested Butte, Colorado).

If they flick through four or five photos, the video will show up. Tinder and Bud Light worked together for the last six months to create ads specifically for the dating app.

"There's a lot of synergies between the Tinder audience and the audience we're looking for," Bud Light director of marketing, Hugh Cullman, told AdWeek

This isn't Tinder's first stab at monetization. The company recently rolled out Tinder Plus, a premium subscription service, and teamed up with Gillette to sell it data about how often people swipe right on dudes with beards

Tinder president Sean Rad says that these first video ads don't mean an onslaught is right around the corner. 

"Depending on how this goes, users might see more of this, but it's going to be a long time until this is a consistent part of your experience,"he told AdWeek. 

SEE ALSO: Pinterest explains why it made a landmark deal with employees that could rock the startup world

Join the conversation about this story »

NOW WATCH: YouTube Star Bethany Mota Reveals Her 7 Favorite Apps


Tinder would be worth $1.6 billion as a standalone business

$
0
0

Tinder adDating app Tinder has grown into a monster business, and an analyst note from JMP Securities shows just how big it could get.

JMP Securities published an analyst note on March 31 for InterActiveCorp, the large internet company that owns Tinder, as well as sites like ask.com, ask.fm and match.com.

The most interesting section of the note focuses on JMP's predictions for Tinder in the future. It says that Tinder would be worth around $1.6 billion as a standalone business, a giant 20% of IAC's market cap.

JMP also looks at the future of Tinder's move towards adding revenues. Tinder introduced a "Tinder Plus" subscription service in February, which lets dedicated users pay a monthly charge for bonus features. Tinder Plus increases in price for users over the age of 30, rising to $19.99 a month in the US.

Tinder Plus

But despite the high price, JMP is optimistic about the number of users who will start paying for Tinder. It says that monetisation from Tinder could become 5% of IAC's revenue in 2016, bringing in $121 million from subscriptions. JMP also predicts that 2.2% of Tinder users will pay for Tinder Plus by 2016, with its estimate ranging from 1.4% to 3%. That's a prediction of 1.5 million paid users by 2016 — a huge base of subscribers.

JMP Securities chart on growing mobile dating revenue

Tinder isn't just introducing subscription services, though. It has also started running advertising on the app, featuring its first official ad from musician Jason Derulo. Users who swiped right on Derulo's profile (meaning that they liked him) were treated to a message from the star with links to his new music video and his new song on iTunes.

This is what the ad looked like:

Tinder Jason Derulo ad

JMP Securities says that Tinder could bring in $70 million in ad revenue by 2016 through the use of ads like the Jason Derulo campaign. Ads are only seen by normal Tinder members, not subscribers to Tinder Plus. The key is to get users used to swiping through multiple profiles, as then they will stumble upon ads. JMP says that Tinder was seeing 1.7 billion swipes a day as of February 2015. (It is likely that number has since dropped now that Tinder has limited the number of right-swipes users have every day unless they pay for Tinder Plus.)

Tinder also appears to have a growing and active userbase. JMP says it could reach 46 million monthly active users by the end of 2015, potentially reaching 58 million by 2016.

This chart from 7Park Data shows the rise in Tinder's monthly active users as a percentage of US mobile phone users:

Tinder MAU growth 2014

And this chart shows that Tinder dwarfs rival dating apps:

Tinder app dominance chart

The analyst note paints Tinder in a very positive light, and suggests it could be spun off from IAC in 2016:

Given the user growth and potential monetisation of Tinder, we believe IAC’s Match Group could unlock its value as a stand-alone public company, and we currently value it at $3.5 billion (excluding a $1.6 billion valuation of Tinder). As to timing, we believe it depends on the success of Tinder’s recent monetisation plans, suggesting the earliest could be in 2H15, but 2016 is more likely, in our view.

Join the conversation about this story »

NOW WATCH: If you're over 30, you're going to have to pay more for Tinder's new sub service

FuzzyBanter is the ridiculous new dating app where you can't see who you're talking to

$
0
0

FuzzyBanter

You can't see anyone's face on FuzzyBanter, the UK's latest dating app. Even after you "match" with suitors, there's no guarantee you'll be able to see who you're talking to. It could be anyone. As actor Danny Dyer proclaims:"It's like Tinder, but with more b******s and mystery."

FuzzyBanter is the latest dating app to come out of London, a city where there are now nearly as many ways to find love online as there are Toyota Prius-steering Uber drivers.

The dating app sets itself apart from the likes of Tinder by blurring out users' faces — instead, they have to rely on their profile, interests, and conversation to find romance. 

"FuzzyBanter is the new and exciting dating app, show your true colours before your selfie," reads the app's description on Twitter. 

I tried FuzzyBanter out. These days it seems like there's a new dating app launching every month — Spark, Lov, and Double to name just a few — and it's getting tiresome. But FuzzyBanter's name, Essex celebrity backing, and odd concept all make it stand out.

FuzzyBanter works in a similar way to Tinder — today's blueprint for app-based dating. You set up a profile, choose standard parameter/gender preferences, and set a picture (which is automatically blurred). After all that, it's about searching for would-be suitors.

I didn't need the full 160 characters for my profile bio, but did carefully select my 10 interests. These, of course, are all the more important on FuzzyBanter. It also requires you to enter your star sign. I think mine's Virgo.

FuzzyBanter

The app brings up those in close proximity to you, though the distance can be adjusted. I set my limits increasingly wide, but found few women on the app — so I took action and scouted for men, too. Soon, I got results.

To get attention, you can "nudge" people as well as simply liking or disliking those around you. FuzzyBanter lists who you've nudged, and who's nudged you. There's also the option to give people a thumbs up or thumbs down — but it's nudging that's key to moving things forward.

FuzzyBanter

Above is the picture I saw — I blurred the name myself.

When two people "match," everything suddenly explodes in a shower of possibility, because it's then — and only then — when the opportunity presents itself to "reveal" yourself.

I revealed myself to a man.

FuzzyBanter

We had exchanged a few words — I didn't just come straight out and do it.

FuzzyBanter

Right now, FuzzyBanter is man-heavy. Still, it has to be said that the concept is certainly a more interesting proposition than many of the new apps out there. And they do often take time to take-off. The app launched in March and held a big party in Essex, which is an English county to the east of London, known for its "banter." 

The party boasted guests from reality TV show TOWIE, such as James Argent and Jessica Wright, and it also got some attention from celebrity chef Lisa Faulkner and actress Angela Griffin. It was founded by businessmen Allen James Scriven and Michael John Caine, and the app has 18-45 year-olds in mind.

Lots of well-known faces championed its arrival. Lord Alan Sugar said this:

But I'll go out on a limb here and say that BBC Apprentice winner Mark Wright's claim that it will be the "biggest in [the] UK" is almost as ridiculous as him winning the TV show in the first place. Online dating is one thing, but apps are largely about speed and practicality, and FuzzyBanter just takes too long to get anywhere.

Join the conversation about this story »

NOW WATCH: If you're over 30, you're going to have to pay more for Tinder's new sub service

FuzzyBanter is a dating app from Essex that's 'like Tinder, but with more b******s and mystery'

$
0
0

FuzzyBanter

You can't see anyone's face on FuzzyBanter, the UK's latest dating app. Even after you "match" with suitors, there's no guarantee you'll be able to see who you're talking to. It could be anyone. As actor Danny Dyer proclaims:"It's like Tinder, but with more b******s and mystery."

FuzzyBanter is the latest dating app to come out of London, a city where there are now nearly as many ways to find love online as there are Toyota Prius-steering Uber drivers.

The dating app sets itself apart from the likes of Tinder by blurring out users' faces — instead, they have to rely on their profile, interests, and conversation to find romance. 

"FuzzyBanter is the new and exciting dating app, show your true colours before your selfie," reads the app's description on Twitter. 

I tried FuzzyBanter out. These days it seems like there's a new dating app launching every month — Spark, Lov, and Double to name just a few — and it's getting tiresome. But FuzzyBanter's name, Essex celebrity backing, and odd concept all make it stand out.

FuzzyBanter works in a similar way to Tinder — today's blueprint for app-based dating. You set up a profile, choose standard parameter/gender preferences, and set a picture (which is automatically blurred). After all that, it's about searching for would-be suitors.

I didn't need the full 160 characters for my profile bio, but did carefully select my 10 interests. These, of course, are all the more important on FuzzyBanter. It also requires you to enter your star sign. I think mine's Virgo.

FuzzyBanter

The app brings up those in close proximity to you, though the distance can be adjusted. I set my limits increasingly wide, but found few women on the app — so I took action and scouted for men, too. Soon, I got results.

To get attention, you can "nudge" people as well as simply liking or disliking those around you. FuzzyBanter lists who you've nudged, and who's nudged you. There's also the option to give people a thumbs up or thumbs down — but it's nudging that's key to moving things forward.

FuzzyBanter

Above is the picture I saw — I blurred the name myself.

When two people "match," everything suddenly explodes in a shower of possibility, because it's then — and only then — when the opportunity presents itself to "reveal" yourself.

I revealed myself to a man.

FuzzyBanter

We had exchanged a few words — I didn't just come straight out and do it.

FuzzyBanter

Right now, FuzzyBanter is man-heavy. Still, it has to be said that the concept is certainly a more interesting proposition than many of the new apps out there. And they do often take time to take-off. The app launched in March and held a big party in Essex, which is an English county to the east of London, known for its "banter." 

The party boasted guests from reality TV show TOWIE, such as James Argent and Jessica Wright, and it also got some attention from celebrity chef Lisa Faulkner and actress Angela Griffin. It was founded by businessmen Allen James Scriven and Michael John Caine, and the app has 18-45 year-olds in mind.

Lots of well-known faces championed its arrival. Lord Alan Sugar said this:

But I'll go out on a limb here and say that BBC Apprentice winner Mark Wright's claim that it will be the "biggest in [the] UK" is almost as ridiculous as him winning the TV show in the first place. Online dating is one thing, but apps are largely about speed and practicality, and FuzzyBanter just takes too long to get anywhere.

Join the conversation about this story »

NOW WATCH: If you're over 30, you're going to have to pay more for Tinder's new sub service

Tinder is now pulling your Instagram photos into your profile

$
0
0

Tinder has teamed up with Instagram to allow users to view each other's Instagram profile within the app. The update lets users see if they have a mutual friend or if they're connected by a friend of a friend.

Video courtesy of Tinder

Follow BI Video: On Facebook

Join the conversation about this story »

Tinder update makes it easier to stalk your crushes on Instagram

$
0
0

b8918e58 36ae 4463 a474 0f483a3e7e2f 620x372

Tinder has right-swiped on Instagram, as the dating app integrates the popular photo service into its user profiles.

Capitalising on high number of users who share their Instagram handles, Tinder has formalised the relationship between the two apps.

Users can now opt-in to allow potential matches to scroll through a selection of their Instagram feed – the 34 most recent pictures – in-app.

Tinder users who have a private Instagram account, but who want to allow potential matches to see their Instagram pics, are given the option to allow users to see a selection of their pics, without affecting the status of their locked account outside of Tinder.

For non-locked Instagram accounts, users can easily hop from a Tinder user’s profile to their Instagram account.

 Tinder has expanded its user profiles to include Instagram photographs and more information from Facebook. 

In the first major redesign of user profiles since Tinder’s launch, the app has also expanded the information it pulls in from Facebook – the account which is used to log in to Tinder.

On opening the app since the changes, users are met with a screen asking to “add more information”.

“This is the first of many steps to take the recommendations engine to the next level and help you assess the person you’re matching with and start those conversations.

“If we can provide our users with more relevant information for each connection, we can take them halfway there in terms of getting a conversation going”, saidTinder’s co-founder and president Sean Rad.

The new profile changes will be available for both the free and premium tiers of the app, and has been rolled out on both iOS and Android.

The overhaul to Tinder profiles comes after the app launched a premium service, Tinder Plus, in March. The service came under fire for being priced according to a user’s age.

In other Tinder news, the company has told Mashable that it has already created an app for the Apple Watch, which will be launching soon. There is already anAndroid Wear version of the app.

SEE ALSO: Apple created a lavish customized gold Apple Watch for designer Karl Lagerfeld

Join the conversation about this story »

NOW WATCH: This wingsuit flight over New York City is an adrenaline junkie's dream

A guy and a girl matched up on Tinder — later, they found out they were long-lost siblings

$
0
0

tinder swiping

When it comes to online dating, everybody wants to find someone with whom they have a lot in common — as long as those commonalities don't include having the same parents.

But this is exactly what happened to Erik de Vries, 24, and Josephine Egberts, 22, according to Mic.

The long-lost siblings reconnected after matching on Tinder and flirting for a few days before figuring out the truth.

The Dutch online daters have a story straight out of "The Parent Trap"— which is funny, because something similar happened to the star of that movie, Lindsay Lohan, when she discovered her own brother on Tinder in 2013.

 on

Thankfully, Lohan recognized him as kin before any saucy texts were exchanged.

Egbert and de Vries didn't catch on that quickly, though.

The backstory: their parents divorced in 1999 and, instead of sharing custody of both kids, they divvied up their offspring, Mic reports. De Vries and his twin brother moved to Belgium with Dad, while Josephine stayed in the Netherlands with their Mom.

When they came of age and de Vries moved back to the Netherlands for school, he and his sister saw each other on Tinder.

"The first time I swiped her profile I had absolutely no idea,"de Vries told Mic. "To be honest, it hasn't been on my mind in the past few years after Maarten, my brother, and I finished a failed search for Josephine a few years ago."

Like any red-blooded Dutch male, de Vries started flirting with his cute new Tinder match. But "in our next conversation," he said, "I started to get some clues and figured she might actually be my sister."

IRL Tinder

Instead of throwing an impromptu family reunion, de Vries was apparently a little freaked out. He terminated contact for a few days, Mic reports. But then:

Curiosity eventually got the best of him, so he confronted his Tinder match about her full identity. The two exchanged stories about their pasts — parents with a rocky divorce, long lost siblings — and soon realized: They were brother and sister.

After meeting up about a week later, they were brought together once more in a reunion of all three siblings by the Dutch website Datingsite Kiezen.

As for this new Tinder use case — reconnecting with lost family members — Tinder cofounder and CMO Justin Mateen is likely not surprised. He has insisted from the outset that the app is for making every kind of connection.

"The vision is more about social discovery than just dating," he said in a 2014 interview with the Observer. "We launched our dating vertical first, because it was a sticky place to start."

SEE ALSO: Someone hacked Tinder and got a bunch of dudes to flirt with each other

Join the conversation about this story »

NOW WATCH: Tinder is now pulling your Instagram photos into your profile

I was addicted to dating apps, so I quit cold turkey

$
0
0

After the last date I went on ended up being a total let down, I got in a cab and immediately deleted all my dating apps: Tinder, Hinge, Glimpse, JSwipe, Happn and Loveflutter.

Let me explain: It was a Friday night, and I was minutes away from a drink with a woman who I had only seen in Instagram photos through the Glimpse app.

IMG_8551_Skitch2Over the course of the previous five days, I orchestrated this evening with nothing more than a few swipes on my phone and some text messaging.

Welcome to dating in 2015, where dating apps are the new digital matchmakers.

Dating apps, at their best, can connect you with people you'd never meet otherwise. And at their worst, they're completely superficial.

Those of you who've tried your hand with online dating know this to be true: every date has the potential to be absolutely terrible, regardless of how well you think it'll go based on the photos you've seen and the texts you've received.

This particular date was full of awkward silences, even though our text banter was fantastic. She was attractive, but it was obvious she was using photos taken of her years earlier. And who knows? Maybe I wasn't who she was expecting to meet either.

The date lasted one drink, and we went our separate ways. 

My experience finally proved to me everything that’s wrong with dating apps. And that's why I quit cold turkey.

People use their best photos...from 10 years ago 

I remember one woman I had a drink with that clearly curated photos from years prior and possibly used filters and angles to present herself in a better, more attractive light. She was by no means unattractive in person, but she didn't look like the woman she clearly wanted potential dates to think she looked like. 

This is the biggest risk of dating apps. We are presenting ourselves to a stranger based on the five best pictures ever taken of us.

It’s those pictures where the light catches you just right, your good side is in full focus, everything comes together in that magical moment that makes you think, “Wow! I’d date me.”

And this is fine! Of course we’re going to choose the best photos of ourselves. I’m guilty of it too. Why would we choose the worst? But if you’re featuring a photo of you from 2007, chances are you’ve changed in the last eight years. It doesn’t matter if the changes are good or bad; that’s all subjective. If you’re presenting yourself in one light and appear in the flesh in another, you’ve started off on the wrong foot.

“This is not the person I saw in the pictures” is not a good first impression.

Some people are just better at texting

It's always a let down to have incredible texting banter with someone and then go on a date filled with awkward silences and pauses. Maybe we over-texted and used up all of the back-and-forth we would have experienced on the date.

Maybe we should have texted while sitting next to each other.

IMG_8546With texting, we can create the perfect message. We can obsess over every word. We can carefully plan out the time we choose to send a text and the time we wait to respond to a text.

Throw in a few emojis and give yourself a few extra minutes to come up with a real zinger of a comeback and everyone seems to have an amazing digital personality.

Texting also gives us the freedom to interpret language as we so desire, which often leads to serious miscommunication.

There’s no tone, no visible emotion and no telling what a wink face truly means. Throw in the fact that you're texting with someone you've never met, and you have a recipe for creating, very easily, the "idea" of the person you think you're meeting for dinner in a few days.

And usually, in our minds, these people don’t have flaws.

Our anticipation and expectations build, and we put ourselves in this serendipitous, rom-com spirit that often leaves us disappointed.

I was totally addicted

I’m someone who loves meeting women in real life, and I have no problem or fears doing so.

As many people around my age agree, dating apps provide a twenty-four seven outlet to meet people you would otherwise likely never meet, and they provide a streamlined route to a first date. Make the connection, chat in the app, move over to texting and set the first date.

I figured, if technology could increase the range of my dating pool, then God bless technology.

The options for new dating apps seem to grow each week. There’s the original juggernaut, Tinder. There’s JSwipe aka Tinder for Jews, Hinge aka not as creepy as Tinder, Glimpse aka Tinder for Instagram, Happn aka Tinder for people within 5 feet of you and Loveflutter aka the sophisticated Tinder. There are plenty more too. When you search “dating apps” in the Apple Apps Store you yield 3,077 results. I’m not the only one obsessed. 

IMG_8549

Opening one of these apps, it quickly becomes clear Las Vegas inspired the designers.

The sounds, the celebration when swiping “yes,” the pop up icons and fanfare after connecting with someone each create the emotional attachment of trying to get that next match.

Swiping “no” comes with the opposite attention: you failed, you're not worthy, this person doesn't like you. The only way one can get out of that shame spiral is to keep swiping “yes” until successfully matching with someone else.

I would wake up and look at Tinder. I would go to bed and look at Tinder.

I became addicted to the game.

I woke up and looked at the apps. Before I went to sleep, I swiped. Walking on the street I browsed.

A free moment at work and I grabbed my phone (sorry, boss.)

It became so bad I actually developed a pain in my right thumb; what I call “carpal-tinder syndrome.”

I found myself relying solely on dating apps to connect with someone. I started thinking, “With enough apps and a little bit of time, I could potentially have a date every night of the week if I wanted!” That seems way more enticing than going out with friends and hoping to connect with at least one stranger. The odds were in my favor when I used my arsenal of dating apps.

Cold turkey and not looking back

I quickly lost sight of the purpose of dating apps which was to increase the possibilities of finding someone who I could forge a serious connection with and give me a reason to never look at Tinder again. 

There's the catch: You'll never find anything meaningful from a dating app if you aren't looking for anything more meaningful than a date. 

It’s been a month since I went cold turkey, and not once have I had the urge to swipe right.

Just because we have technology to find connections for us doesn't mean there aren't any in the real world waiting for us. My parents met on a plane. My mother missed her original flight, gets on the next flight, sits next to my father and 29 years later, here I am today. 

Since going cold turkey, I’ve been on a few dates with women I’ve met in the real world. Coincidence or not, these dates have been more fun and exciting than meeting up with someone I was paired with digitally.

We forget, and I know I forgot, that meeting someone in person and mutually deciding to see each other again already means a connection worth exploring has been established. We find a spark that interests us, and the spark is real.

Not one that is manufactured by swiping right.

Join the conversation about this story »

NOW WATCH: How to use math to find the ideal spouse


Hilary Duff admits she's 'wildly addicted' to Tinder and has her first date tonight

$
0
0

Hilary Duff

Hilary Duff is swiping left and right on popular dating app Tinder, and tonight she's going on her first date with one of her potential matches.

Stars! They're just like us.

Duff, who is currently divorcing hockey player Mike Comrie, is living in Brooklyn as she films "Younger" for TV Land.

She admits she finds Tinder to be "wildly addicting" and is currently matched with about nine different guys on the app.

She tells E! she's super nervous for her date, but has no idea if the dudes she's chatting with know she's a celebrity.

"I think some people know," she says. "You only have your first name. Some people don't know. I think some people act like they don't know but they do. And a lot of people are like, 'This is a joke, right?'"

Single guys, pay attention; this is what she's looking for. (This applies to most women — cut it out with the shirtless mirror selfies, guys!)

"I think the first thing is obviously looks, which sounds super vain, but that is what you first go for: natural chemistry," the single mom admitted. "Also what they say in their profile has to be funny. I don't want to see a shirtless, mirror selfie. That is instantly a left. I don't know. Someone who looks like they like to do fun things and someone who can make you laugh in their profile. My profile says: Let's eat pizza. I've had a lot of convos because of that."

Join the conversation about this story »

NOW WATCH: 5 hard-to-find iPhone tricks only power users know about

Tinder's paid version is a hit

$
0
0

tinder swiping

(Reuters) - IAC/InterActiveCorp reported a higher-than-expected quarterly profit as subscription revenue rose from its dating websites and the company said user response to the paid version of its Tinder dating app was better than it had anticipated.

Shares of the company, whose chairman is media mogul Barry Diller, rose about 2 percent in extended trading on Tuesday.

IAC, which also owns video sharing service Vimeo and education service Princeton Review, said it launched 'Tinder Plus' in March.

"Payment and renewal rates (for Tinder) came in solidly against expectations," said Greg Blatt, the chairman of IAC's Match group, which includes websites such as Match.com and OurTime.com and also the Princeton Review.

"We think (Tinder) has reached unmatched global scale in terms of its user base," Barclays analyst Chris Merwin said, roughly estimating potential quarterly revenue of $10 million to $12 million from the app.

Revenue from IAC's dating websites rose 2 percent in the first quarter as the number of paid subscribers surged 16 percent.

Excluding the negative impact of a stronger dollar, dating revenue rose 8 percent, the company said.

IAC said it expected current-quarter dating revenue to rise in high single digit in percentage terms.

barry diller iacHowever, revenue from IAC's search and applications business, which includes Dictionary.com, Investopedia.com and Ask.com, fell 3.8 percent.

The business accounts for about half of IAC's total revenue.

IAC's net income attributable to shareholders fell 26.4 percent to $26.4 million, or 30 cents per share, in the quarter ended March 31.

Excluding items, the company earned 43 cents per share.

Revenue rose about 4 percent to $772.5 million.

Analysts on average had expected a profit of 35 cents per share and revenue of $772.3 million, according to Thomson Reuters I/B/E/S.

IAC's shares were trading at $72.80 after the bell.

Analysts on average had expected a profit of 35 cents per share and revenue of $772.3 million, according to Thomson Reuters I/B/E/S.

IAC's shares were trading at $72.80 after the bell.

(Reporting by Sai Sachin R in Bengaluru; Editing by Kirti Pandey)

Join the conversation about this story »

NOW WATCH: How to supercharge your iPhone in only 5 minutes

Analysts are fairly confident Tinder will start making some decent money soon (IACI)

$
0
0

Tinder Match

Tinder-owner InterActiveCorp (IAC) believes its new paid-for subscription service "Tinder Plus"has been a hit since it first rolled out in March.

Speaking on the company's first quarter earnings call, the chairman of IAC's Match group Greg Blatt said payment and renewal rates for Tinder came in "solidly against expectations."

The launch of a paid subscription service on Tinder was a risk, principally because it would limit the amount of swipes (right if you like someone, left if you don't) users on the free version would have. And there are plenty of other free dating apps out there for people to choose from.

In addition, Tinder has also started testing advertising on the free app as another revenue source.

On the call, Blatt said its first ever ad campaign — with Bud Light —"literally blew away our expectations in terms of user engagement. User experience was actually positive, not negative in the way we did it, and so we feel really great about the opportunities there and I'm sure we'll have more to talk about on that front next quarter."

Broadly, analysts seemed pretty positive about Tinder's ability to make money in the future too, according to notes sent out on Wednesday night and Thursday morning.

JMP Securities was the most bullish: Its analysts think Tinder could add 5% to 2016 revenue. And were Tinder a standalone business, JMP Securities predicts it would be worth $1.6 billion.

Tinder monetization progressing, although we expect near-term choppiness. As Tinder launched in March, we are encouraged by Tinder’s payment and renewal rates, which management indicated were strong. While Tinder is seeing strong momentum in paid subscription, we expect IAC to prioritize customer experience over monetization. Meanwhile, we expect Tinder to roll-out additional ad unit formats in the coming quarters, and as a reminder, Tinder partnered with Bud Light to test a new video ad format this month and management commentary suggests user engagement has been strong.

Credit Suisse says there is "interesting underlying growth" at Tinder, and estimates Tinder Plus had ~100k subscribers since launching in March.

We maintain our LT revenue growth trajectory and margin forecast for IAC's Match group, as we believe the on-going investments in the non-dating properties and the potential for a Tinder-driven product cycle will result in incremental revenue and profit.

Jefferies says "Tinder monetization remains the focus" during a heavy investment quarter.

Tinder Plus — launched in late Q1 — looks promising buit rev/EBITDA will be lumpy going forward as the early-stage asset continues to experiment with the monetization model.

Deutsche Bank says "Tinder remains the call-option around IACI" and also estimates several hundred thousands of paid subscribers in the initial roll-out month.

The company was bullish in its commentary on Tinder monetization indicating solid penetration rates in the early days and even that renewal rates are higher than other products.

Morgan Stanley remains bearish, declaring in its note: "The swipe is still hype," adding that Tinder monetization is underwhelming investors and not ramping fast enough.

Tinder monetization has begun, as company commentary indicates Tinder's paying sub base has reached 297k (or an estimated 0.4% of our total member base estimate) in its first 4 weeks on the market. We estimate roughly 67% of the paying sub base is international and the rest is domestic. It's early and we continue to monitor Tinder trends, but it will still take a material ramp in paying sub growth for Tinder to deliver on the bull-case $50-75mn of 2016 EBITDA we often hear. For perspective, even if Tinder's 2016 revenue is split 70% subscription and 30% advertising, we estimate that the company will need to average 680k paying subs in 2016 to deliver $65mn of EBITDA.

SEE ALSO: The first ad for Tinder Plus sees a woman go on a sex-filled tour of Europe with her Tinder matches

SEE ALSO: Tinder would be worth $1.6 billion as a standalone business

Join the conversation about this story »

NOW WATCH: 5 subliminal sex messages hidden in ads for wholesome brands

The 'Catfish' guy reveals how to spot fake people online

Hilary Duff is filming all of her Tinder dates, and hopes to turn it into a reality show

$
0
0

Hilary Duff

It was an exciting day for nineties kids everywhere when they learned former Disney Channel darling Hilary Duff has been looking for love on popular dating app Tinder.

Duff, who's in the midst of divorcing hockey player Mike Comrie, told E! she was talking to about nine guys on the app, and had her first date last week at a bowling alley.

Turns out, though, Duff isn't exactly like the rest of us Tinder aficionados — according to TMZ she allegedly has cameras rolling on all of her meet ups, and there's potential the footage will be turned into a reality show.

Duff didn't mention this in her interview with E!, where she mostly focused on her nerves and the idea that the dudes she's chatting with on the app may not know she's famous.

TMZ reports the show "would focus on her life as a new divorcée. Think 'Stella' getting her groove back ... but whiter."

Join the conversation about this story »

NOW WATCH: Watch these giant container ships collide near the Suez Canal

Sean Rad gave a cringeworthy defense for why Tinder charges its older users more money

$
0
0

Sean Rad Tinder

Tinder cofounder Sean Rad has an interesting explanation for why his company charges older users more to use Tinder Plus, Tinder's premium service.

In a conversation with TechCrunch's Jordan Crook onstage at TechCrunch Disrupt on Tuesday, Rad said: "Our intent is to provide a discount for our younger users."

As soon as he uttered the sentence, the audience actually groaned, and some people laughed uncomfortably.

Tinder Plus, an in-app subscription, is different from Tinder's free service in a few ways. It allows users to expand their dating radius to connect with people in other cities. It also allows users to undo accidental swipes, so you never have a "missed connection" again.

But a Tinder Plus feature that has raised a bit of controversy is the app's age- and location-based pricing. Tinder Plus costs more depending on where you live (for example, if you live in a developing country, you'll pay less; if you live in a country like the US, you'll pay a bit more). If you're over the age of 30 and using Tinder Plus in the US, you can expect to pay $19.99 a month — compared with $9.99 for those under 30.

"It's not about necessarily optimizing for the dollars we bring in. It's about optimizing for the number of people we can bring in," Rad said in defense of the company's dynamic pricing model for Tinder Plus. "If I live in an emerging country or somewhere with an emerging economy, I can't afford to pay as much as someone who lives in the US. There are some things we have to consider."

Besides Tinder Plus, Rad also talked about Chris Payne, the former eBay executive who was brought on as Tinder's CEO earlier this year. "Chris is wonderful. I'm already learning so much from him," he said. "He's bringing a level of maturity and experience we didn't have before."

SEE ALSO: Tinder's paid subscription service could ruin everything that made the app great

Join the conversation about this story »

NOW WATCH: If you're over 30, you're going to have to pay more for Tinder's new sub service

Research says 30% of Tinder users are married

$
0
0

tinder swiping

Tinder shot to fame as a dating app for tech-savvy single people. Except, as it turns out, a big chunk of its users may not be single after all.

That's according to the research firm GlobalWebIndex (GWI), which released some figures on Tinder from its latest survey of more than 47,000 internet users around the world that suggest the app has a wider demographic.

In fact, the research claims that 30% of Tinder users surveyed are married, while another 12% are in a relationship. Fifty-four percent classed themselves as single, while 3% were divorced or widowed.

Tinder may also be a digital stomping ground for married men, judging by GWI's claim that 62% of its users are male and 38% female.

The research also shows, unsurprisingly, that Tinder's users are a relatively young crowd, with 38% aged between 16 and 24, and 45% between 25 and 34.

Thirteen percent are aged 35 to 44, 3% are 45 to 54, and 1% are 55 to 64 — though if reports in late 2014 that Tinder had 50 million active users were true, that would still indicate half a million people in that oldest age category surveyed.

Tinder recently launched a premium Tinder Plus option, enabling people to subscribe for extra features for £3.99 a month if they were younger than 28 and £14.99 a month if they were older.

Tinder appGWI's data suggests that Tinder Plus could become a good money-spinner for the company, which is owned by the online dating giant Match. Its survey found that 24% of Tinder users had paid for an online dating service in the past month, compared with 14% of dating site users surveyed.

The company also asked Tinder users for their views on a range of issues to judge their attractiveness to advertisers as well as potential dates.

Eighty-five percent agreed with the statement "I look after my appearance/image," unsurprisingly, while 82% "always like to try new products." Sixty-three percent like to keep up with the latest fashions, while 58% consider themselves to "be much more affluent than the average."

Sadly, GWI neglected to include "I send unsolicited penis snaps to single women when my wife isn't looking" as one of its survey's statements. Maybe next time.

tinder plus adWhat about all those married and in-a-relationship users of Tinder, though? It would be rash to label them as "cheaters."

Some may have open relationships, others may be just browsing, and some in the second category may have only recently started their relationship — perhaps even with someone they met on Tinder — and haven't uninstalled the app.

Tinder might prefer another explanation: that people are using its app to meet new people for platonic friendship rather than just romance. It's a use case that the company has regularly suggested in media interviews.

"We never intended it to be a dating platform. It's a social discovery platform, facilitating an introduction between two people," Justin Mateen, then Tinder's chief marketing officer, told the Guardian in February 2014.

Tinder Match"As the product evolves, we're moving into different uses for it, doing little things that will allow people to interact socially in ways other than dating."

Tinder has contacted the Guardian to disagree with GWI's figures — or at least, the stats focused on their ages.

"Those statistics are completely inaccurate. I'm not sure how they sampled that specific group of people, but it does not represent Tinder's user base," a representative said. "More than 50% of Tinder's user base is age 18-24. And altogether, 85% of our users are age 18-34."

GWI's claim that 83% of Tinder users are aged 18 to 34 nearly matches the latter stat, but its finding that only 38% are aged 18 to 24 is more puzzling — though it is possible that part of the difference is explained by users taking a few years off their age when registering.

Tinder's statement did not address the marital status of its users, though it is difficult to see how it would have accurate figures even if it asked them when signing up.

tinderThe company did stress that it had "hundreds of success stories emailed to us every week about a new engagement or marriage," and it reiterated its status as more than a dating network.

"Tinder is a social network and these are many use cases for it — not just dating. People are using it to make new friends, to network, and they use it when they travel to meet new people in the area," the representative said.

"With tens of millions of users in all 196 countries, Tinder has quickly become the most prominent way people connect with others. Tinder has already made more than six billion matches globally."

Join the conversation about this story »

NOW WATCH: If you're over 30, you're going to have to pay more for Tinder's new sub service


Tinder has hit back at claims that 30% of its users are married

$
0
0

Bride and Groom Wedding

Dating app Tinder has rejected research that estimated that 42% of its users are either married or in a relationship.

A spokesman told the Guardian that the figures by GlobalWebIndex strongly contradicted its own internal numbers, and criticised the methodology of the survey.

“The results of this tiny, 681 person study in the UK is a totally inaccurate depiction of Tinder’s user base – this firm is making guesses without having any access to real data on our millions of users worldwide,” said the spokesperson.

"The single largest age group on Tinder, making up more than half of our entire user base, is 18-24. More than 93% of UK residents in that age range have never been married, according to the UK’s office of National Statistics.

Without revealing any data about our users, simple logic should reveal that it’s essentially impossible for any of these claims to be accurate. Their methodology seems severely and fundamentally flawed.”

GWI’s report claimed that 38% of Tinder’s users were aged between 16 and 24, while another 45% were aged between 25 and 34. It also suggested that 30% of Tinder users that it surveyed were married, while another 12% were in a relationship.

Is it “essentially impossible” for GWI’s claims to be accurate? If 30% of Tinder users were married, it is theoretically possible for them to fall into the nearly half of the app’s users that are older than 24, by Tinder’s own figures.

Tinder

This, however, would indicate that nearly 60% of Tinder’s over 24-year-old users are married, which seems unlikely. It is unclear whether Tinder’s “user base” figures refer to active or registered users, which may also have an impact on the data.

The new statement from Tinder follows its separate rebuttal to the original report, when another spokesperson told the Guardian that “those statistics are completely inaccurate. I’m not sure how they sampled that specific group of people, but it does not represent Tinder’s user base”.

“More than 50% of Tinder’s userbase is age 18-24. And altogether, 85% of our users are age 18-34.” A statement that was not so out of kilter with GWI’s claim that 83% of Tinder users are aged between 16 and 34.

It’s the image of Tinder as a hookup app for people who already have partners that appears to be most concerning the company, however.

Throughout its history, Tinder has maintained that it is not just for arranging sex – or even for dating – preferring to pitch itself as “a social network” that people use for platonic reasons too.

This article originally appeared on guardian.co.uk

Join the conversation about this story »

NOW WATCH: Why Tony Hawk would never let an assistant run his social media accounts

How to permanently delete your dating profiles on Tinder, Hinge and Match

$
0
0

Kiss

A recent study found that a remarkable 30% of users on the dating app Tinder aren't actually single. 

But how many of those people are still on Tinder by accident?

See, contrary to the assumption of many (including a Business Insider coworker or two), deleting the Tinder app off your phone doesn't mean you have deleted your account.

Here's how you really delete all the online dating accounts you're sick of:

tinder

Tinder

To repeat: Deleting the app does not delete your account. To delete your account for real, navigate to the Settings pane, select App Settings, scroll down and select Delete Account. You’ll then see a message that says "Account successfully deleted" if it worked.

"If you subscribed to Tinder Plus, deleting the app and/or your account does not cancel your subscription," Tinder says on its FAQ page. You have to cancel your subscription via email.

OkCupid

OkCupid gives you the option of deleting or disabling your account. If you disable it, your profile will be removed, but you will be able to get all your old information, pictures, and messages back if you want in the future.

To permanently delete it, just go to Settings in either the app or desktop, and select "Delete Account."

Here's a quick link to do just that.

hinge

Hinge

It turns out you can't delete your Hinge profile from your smartphone, you've got to do it via a desktop computer.

Simply click here from a computer (will not work from mobile device) and remove the app from the list. Then, on your phone, delete the app icon as you normally would.

Match.com 

If you don't have a paid subscription, you can cancel your membership by visiting the Change/Cancel Membership page in your Account Settings (look for the gear icon).

Canceling your membership will hide your profile and photos, but you'll still be able to reactivate your account if you sign in.

Rather confusingly, Match has a separate section describing how to delete a profile permanently, but the answer is just not to even log back in once you've cancelled:

Match.com

woman eating bagel

Coffee Meets Bagel 

There's no simple, do-it-yourself way to delete your Coffee Meets Bagel profile. You have to actually contact the company and have them do it for you. Reach out at contact@cofeemeetsbagel.com.

eHarmony 

There are two steps to deleting your eHarmony account.

First, you have to "close" it, meaning matches can no longer see your profile. Do that by going to Settings > Account Settings > Billing > Close Account. 

Then, to get rid of it completely and permanently, you have to email deletemyinfo@eharmony.comwith the subject line "Delete My Account Information." In the body of the email, ask for all your personal information to be deleted.

Grindr

To delete your Grindr profile, open the app, tap Grindr Mask > Settings > Privacy > Tap delete profile >Confirm.

SEE ALSO: This buzzy startup just snagged an ex-Amazon exec to help it form a radical company culture

Join the conversation about this story »

NOW WATCH: Here's how much you have to buy to make Amazon Prime worth it

Rob Gronkowski has 4 tips for finding a date on Tinder

$
0
0

Rob Gronkowski and Tom Brady

He doesn't have much to say about deflated footballs, but ask New England Patriots tight end Rob Gronkowski about his dating life and he'll give you an earful.

When radio producer Outsider Mike from "SVP and Russillo" asked Gronkowski about using Tinder, the athlete acknowledged it was hard to convince prospective dates he was the true Gronk.

"No one believed it was me ... it was fun, though!" he said.

He also had four solid pieces of advice to anyone looking to swipe right on love.

1. Don't be picky. Gronk advises swiping right on everyone to increase your chances of finding someone who's into you.

2. Use pickup lines. He suggests Googling "Tinder pick up lines."

Tinder

3. Have fun! It's not whether you win or lose; it's how you play the game.

Rob Gronkowski


... and maybe most important ...

4. Flex. E! reports: "Gronk advised Mike to ask the ladies, 'Hey, do you work out, 'cause I'm ripped, I'm jacked,' and send them a picture with your shirt off. Something like that and they'll be like, 'Whoa, this guy is serious. I like him.'"

rob gronkowski

Join the conversation about this story »

NOW WATCH: Tinder is now pulling your Instagram photos into your profile

This dating app tells you when you cross paths with someone you might like, but its founder insists that's more romantic than creepy

$
0
0

Happn app

Happn is the hopeless romantic among dating apps, though the concept can sound a little creepy at first.

A lot of apps like Tinder simply show you people within a few miles of you. Happn goes one step beyond: When you open it on your phone, you're greeted by a collection of other users with whom you've physically crossed paths with throughout your day.

While some people might be initially uneasy about the location-tracking nature of the app, Happn's founder and CEO says it's all about replicating the serendipity of real life.

"We wanted to bring back reality into the dating world," Happn founder and CEO Didier Rappaport told Business Insider. "We think that every day you cross paths with people, and most of them, you miss them, because you do not have the time to talk with them or because there was some missed connection."

Even the term "missed connection" likely conjures up images of cringe-worthy Craiglist posts, but Rappaport says he wanted to bring that concept into the modern age. And so Rappaport, a serial entrepreneur who co-founded Dailymotion, decided to create his first app to act as a sort of hybrid between a travel log and Tinder. That way, when people noticed someone interesting on their daily commute or while sitting at their favorite coffee shop, they could open up Happn afterward if they missed their initial chance and have a second shot at striking up a conversation.

Happn app

"When you meet someone, it is always at a precise place and at a precise moment," Rappaport said. "So the fact that on your device you have a geo-location service and your device is always with you, you’re always there in real time with your neighborhood and everyone around you."

When browsing Happn, you can see a timeline of every Happn user you've been near in the last few days, ranked chronologically and by the total time you've been around them. If you see someone you like, you can "heart" them secretly to indicate interest, but they won't be notified — you're only matched up if you both independently "heart" each other.

If you want to be a bit bolder and ensure that person knows you're interested, you can send them a "charm," which is essentially a push notification with a guaranteed delivery that costs between 10 and 20 cents.

Happn appSince your Happn timeline is arranged chronologically, a charm also guarantees that your encounter won't be lost among more recent encounters if that person traveled a lot that day.

"Security was one of the pillars of our thinking when we built Happn," Rappaport said when asked about the inherent location-tracking of Happn. "When you are very near someone, we will never say ‘You are 10 meters,’ we will say ‘You are less than 250 meters’ — you don’t have any flag on the maps. We don’t record the exact journeys of people, we just remember the crossing points."

Happn got its start in Paris, France, but has since expanded to 3 million registered users with strong followings in London and New York City. After raising a total of $8 million in a seed and Series A funding, Rappaport told Business Insider Happn "should close the Series B by this summer," and plans to continue to see growth increase at a faster pace.

Happn app

"We reached our first million users in first 11 months, the second million after two and half months, and the third million within the following 50 days," Rappaport said. "We should be at least 10 million members by the end of this year."

Talking with Rappaport, it quickly became clear that while people have a habit of sitting and browsing dating apps like Tinder, Happns takes the stance that you should be living in the moment. And that while you can browse Happn while at a museum to see other people at the exhibit, the main idea is to be able to browse your encounters after you get back home. It's a subtle difference in use case than other hook-up apps like Tinder, whose users often make a game out of browsing the app and swiping through potential matches in any spare moment.

"There is a big difference between the past and the present in terms of romance," Rappaport said. "We are not offering people the ability to only make love, because in the past it was just a huge lie — there is no algorithm that makes finding your love because you checked the right boxes with someone else. We just provide people the ability to meet each other . You can only meet the people who are around you at the right time, at the same time, like you. It's very easy, simple in fact. People need a simple app to help them in their own life, that’s all."

You can download Happn for free for iOS over at the App Store and for Android over at Google Play.

SEE ALSO: A startup wants to help you 'drunk shop' and sends you products at 2 AM every Sunday morning

Join the conversation about this story »

NOW WATCH: Apple sneaked in an annoying new feature in its latest iPhone iOS update — but there's also an upside

Bradley Cooper confesses how he'd describe Emma Stone if he could take over her Tinder profile

$
0
0

Emma Stone

Emma Stone and Bradley Cooper might be coming to a dating app near you!

Costars from upcoming film "Aloha," Cooper and Stone are happy to let you know that their chemistry is alive and well, on and off-screen.

So alive, in fact, that the duo has offered to write Tinder profiles for each other. Both stars seem particularly taken with the other's eyes, reports Perez Hilton.

Here's what Cooper had to say about Stone. Imagine swiping right and left a few times before coming across this:

"[Her] reptilian eyes take you into a kind place, soft and lovely and full of grace."

Similarly, Stone followed up with her own take about Cooper:

"Look at those blue [eyes]. He's into Chinese food, but he's equally into making you smile."

Bradley Cooper

While neither of the actors are on Tinder yet (unlike some Hollywood stars like Hilary Duff), Stone admits to having used the app for one of her friends. "My friend is [on Tinder], and I've swiped for her. That was a good time." said Stone. 

We can only hope that both Cooper and Stone will download the app soon, giving the rest of us a chance to gaze longingly into their eyes and swipe right.   

Join the conversation about this story »

NOW WATCH: Watch the heartbreaking trailer for the upcoming Amy Winehouse documentary 'Amy'

Viewing all 600 articles
Browse latest View live




Latest Images